The exhibition shows are still one of the most effective options to attract new customers and draw the attention of a big professional audience towards your company. There is no better place than exhibition shows to get quality leads and build industry relations.However , taking part in an exhibition is extremely costly. Every exhibition stand builder will use their own manufacturing methods as well as materials and finishes but there are always ways to bring down the price of a custom exhibition booth. Of course you can economize on your stand without having to forgo the design or quality. Interestingly, the design is one of the items where it is impossible to cut the costs entirely. There are parts of the stand that you may not need, and these can be eliminated. At the same time, the trade show booth design is the #1 component that you should invest in.
Therefore, what can you save the money on? Here is a list of ways to cut down on the cost of your participation at an exhibition and still have an excellent stand.
Make use of digital presence for marketing–
Make a full use of the free marketing platform in the age of digitalization. Social media can be a powerful tool in this regard, so make the most out of it. Daily Instagram posts about your brand, special deals and presence at the event can help reach your audience and make them excited about what you offer. It will be advantageous as it will strengthen your digital presence as well as promote your brand.
Start Early-
Reserve book exhibition space in advance to reduce exhibition stand cost because most exhibitions offer significant discounts to early booking. At times such expenses also get high when the travel date nears, therefore, the best option would be to pre-book flights. Then choose the best exhibition stand builder if you can. If you make a wise decision you will save money too.The duration of the job, especially if the trade show booth design is complicated and the stand builder’s schedule allows for faster execution is another matter. Nevertheless, there would be some unavoidable results e.g. shortage of materials or simplification of the design due to not enough time to fabricate the expected design. Starting early enables you to consider more options: maybe it’s a stand design or materials that you would like to use or even if the event is 6 months away we will never be too early.
Opt for local exhibition stand builder–
The main reason you should deal with a local exhibition stand builder is that they will be able to stay in control throughout the process in case any unexpected delays or issues happen. For example, if one of your carpet tiles is damaged – they could quickly return to the factory and get a replacement. Local exhibition stand builders will also work out more cost-efficient because they will know precisely how the process works (so they will only charge for what is required).There may be the situation where you have frequently been dealing with one local exhibition stand contractor and prefer to go with them, but the event is in another state; in this case, there is a chance that your stand builder may have local partners who can execute part or the full scope under their supervision – we suggest speaking to your stand builder to see what can be done for events interstate, as long as it is managed correctly, there should not be anything to worry about.
Renting is better than purchasing–
Renting a trade show booth is a good idea when you’re working with a small budget or have some focus on cutting costs. Rent will also be useful for the occasion when you start your business and don’t want to make expensive equipment purchases. Some exhibition stand contractors also give an opportunity to do the changes as per your campaign goals. So, the renting alternative helps you in achieving your goals.
Opt for a smaller trade show stand–
An exhibition stand is one of the vital components that act as a magnet to salespersons. If your budget is extremely tight then you can still save with a smaller exhibition stand. There are many companies that do the best design in smaller sizes among others. Hence, don’t just ignore an exhibition if you have less budget to spend. Just opt for a smaller booth stand!
Finally, there are various strategies to cut back the cost of your exhibit stand. Many times, this can be as easy as talking this through with your stand builder and making your desires for the exhibition as clear as possible in terms of both short term and long term.
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