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Top 9 Sports Betting Software Providers – Detailed Review

Top 9 Sports Betting Software Providers

Having trouble finding a sportsbook platform provider that matches your vision and helps you stand out in the crowd? Choosing the right B2B iGaming partner is important to succeed in this online sports betting industry. 

But who are sports betting software providers and how do they help you?

Providers are the experts who develop, update, and manage sports betting software and sell it further to aggregators or sports betting website owners.  From in-play betting to payment integration, player account management, and advanced risk management – they take care of all tech and development aspects. 

Here, we’ll look at the top 10 sports betting software providers and who meets the operational and growth needs of today’s sportsbook operators. 

1) PieGaming

PieGaming is a leading B2B iGaming solutions provider that offers scalable and sophisticated sportsbook platforms. Known for its clients-first approach, PieGaming’s solutions include white-label and turnkey sportsbook software designed to fit the global market. 

Thus, businesses can launch and start their sports betting operations in a jiffy. 

PieGaming’s no-code Player Account Management (PAM) system simplifies back-office for operators of all sizes. It integrates crypto-led sportsbook features so operators can be ahead of the digital currency trend. 

With an advanced player segmentation tool, bonus and reward engine, and an in-house affiliate marketing module, PieGaming ensures operators can fully optimize user engagement and retention and offer localized sportsbook solutions. They also offer great risk management and live betting options. 

Key Features:

  • No-code PAM: Operators with no technical background can easily operate the back office. 
  • Crypto-led sportsbook: For operators who want to be competitive with cryptocurrency.
  • Localized sportsbook: Fully customizable betting experience based on regional preferences, regulations, and multilingual support.
  • Data security: Follows SSL encryption, 2FA, KYC, and AML protocols for player data security.  
  • Wide sports selection: Facilitates sports betting for golf, baseball, MMA, ice hockey, rugby, American football, esports, tennis, cricket, and basketball.

2) BetConstruct

BetConstruct is a big name in the iGaming industry, especially for its flexibility and vast sports and market reach. It offers a highly customizable sportsbook platform with multi-language support, real-time data feeds, and advanced analytics so it’s a good choice for operators who want large-scale operations.

Key Features

  • Advanced analytics: In-depth view into player behavior and market trends.
  • Customizable platform: For operators who need a flexible solution for many sports.

3) SBTech

SBTech is one of the robust sports betting software providers with a focus on live betting and real-time player engagement. They are known for their strong in-play betting and customizable risk management tools making them a favorite among high-stakes operators. However, SBTech fails to provide a comprehensive end-to-end solution for sportsbook operators.

Key features

  • In-play betting: One of the most advanced in-play betting offerings.
  • Risk management: Real-time risk management tools.

4) Kambi

Kambi is another industry leader with scalable sportsbook platforms. Kambi has customizable interfaces, great live betting, and robust risk management systems making them a good fit for operators who need strong backend support.

Key features

  • Omni-channel experience: Supports online and retail sportsbooks, integrating with physical betting terminals and online platforms for a single-player journey.
  • Customizable UX/UI: Fully customize your user interface to fit your brand and regional needs.

5) BtoBet

BtoBet is an AI-driven betting platform focused on player personalization and engagement. Their cloud-based solutions offer great flexibility for operators to scale fast while keeping player loyalty through personalization.

Key features

  • AI-driven personalization: Tailored betting experiences for each player.
  • Cloud-based solutions: Scalable for operators looking to grow fast.

6) EveryMatrix

EveryMatrix is one of the well-known sports betting software providers when it comes to known for its modular fully customizable sportsbook solutions. Operators can choose what they need, live betting, pre-match, or advanced reporting tools. Their deep integration with payment systems makes them a good fit for large operators.

Key features

  • Modular system: Operators can customize the sportsbook platform to their needs.
  • Advanced reporting tools: Data-driven decision-making through comprehensive analytics and reporting.

7) OpenBet

OpenBet is one of the oldest sportsbook platform providers with a focus on reliability and high scalability. Their platform can handle large volumes of bets during peak events making them a favourite among major sportsbook operators.

Key features

  • Scalability: Built to handle large betting volumes during peak times.
  • Reliability: Robust infrastructure and uptime.

8) SoftSwiss

SoftSwiss is a reputed brand with unique propositions like cryptocurrency support, fast transactions, PSP management, etc. This sports betting software provider focuses on digital currencies and blockchain technology so if you want to be at the forefront of secure payment and fast transactions, then SoftSwiss is for you.

Key features

  • Cryptocurrency integration: For operators who want to offer cryptocurrency betting.
  • Customizable platform: Supports multiple markets and sports.

9) Digitain

Digitain offers a robust sportsbook platform with multi-currency and multi-language support. They are strong on pre-match and live betting so great for operators targeting international markets.

Key features

  • Multi-language support: For operators serving international markets.
  • Pre-match and live betting: Wide market coverage for both.

Why Choose PieGaming?

Choosing a sports betting software provider involves thoughtful consideration of your requirements. Each of the above providers has its strengths but PieGaming leads the market by having a more complete solution for sportsbook operators. Our no-code PAM, crypto sportsbook and advanced affiliate marketing tools make us the perfect partner for operators who want data security, ease of use, scalability, and market-leading features. Get in touch!

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