By Dino james The dental industry has become highly competitive, making it difficult for novice dentists to attract new patients. Creating a strong online presence is vital to get more appointments from patients in different areas. The best dental marketing companies have professionals to create a proper strategy for your promotional campaign.
1. Connect with social media influencers
Local influencers on social platforms will help you attract new patients to your clinic. Many dentists have found the desired results from Instagram marketing. So, you can also look for Instagram influencers who regularly create engagement content on dental health. For instance, influencers with 1000 followers can endorse brands and products with their regular posts. Influencers with less than 10k followers can also promote your business if they focus on the target community.
2. Video- The best dental marketing tool
You may post blogs and images on social media pages and websites. However, dental video marketing is more powerful and promotes your brand efficiently. Most online consumers like to watch videos on dental services and different products. So, video content should be a part of your online dental marketing campaign. But, how will you present your videos to your potential customers?
Pair your email marketing campaign with a video- While sending your promotional emails, you can add a video link to it. This approach will boost the CTR by almost 80%. Sending a video is important, especially when you want to provide a new dental service. Your dental clinic may also deliver holiday greetings via email.
Make informational videos- Create videos that answer common queries of people. Besides, your video may also demonstrate your dental services. Let the viewers see your dental equipment to help patients make an informed decision.
Show videos to your landing page or dental website visitors- It will make visitors familiar with your team. During their first visit to your clinic, they will feel more confident.
Some cosmetic dentistry specialists display videos on smile makeovers and other treatments to let patients understand the reliability of their services. What’s more, you can encourage patients to say some words about your services. Present their words in a video format.
Live videos also allow you to increase your website visibility, establish integrity and boost patient engagement.
3. Create your dental blogs
As Google loves in-depth or long-form content, you can publish blogs on your dental website. It will help you demonstrate your website’s authority and credibility.
High-quality content allows you to gather inbound links from authoritative websites. Citations and links from local media and educational websites will significantly improve your rank in the SERP.
4. Send personalized emails to develop stronger connections
Personalization is the best tactic to make your marketing campaign successful. The best dental marketing company thinks personalization should be the top priority. For instance, you can send birthday emails to your regular patients. Dental email marketers know that every patient of your dental clinic is unique. So, customized emails will increase the click rates, and you will find a higher revenue.
Learn about the interests, treatment options, and personal details of patients. It will help you deliver a more relevant email to your patient. Email marketing also helps you develop trust and loyalty.
Categorize your email recipients’ list based on metrics like
- Past dental treatments
- Patient’s dental issues
- New treatments that will benefit the recipient
The best email marketers use a sophisticated platform to leverage automation features. With the right promotional material, you can make your email content more valuable to your recipient.
Dental marketers will help you set up automated welcome emails, appointment follow-up emails, friendly reminders, and emails to new patients. Besides, your special deals on dental products or services can be informed via email.
5. Work on on-page and technical SEO for your dental website
People who need dental services will want to visit your website to learn about your dental services. Upgrade your website to make it mobile-optimized and more secure.
Your technical SEO team will check your dental website’s speed. Your visitors have no patience to load a slow-performing page. So, creating a faster-loading website will improve your SEO results. The loading time of a page should not be more than 2 to 3 seconds.
Make sure that your dental website is HIPAA-compliant and secure. If you request online appointment forms or online payments, security is highly important.
Your dental site should also be mobile-friendly and designed with proper coding. Although SEO is a cost-effective process, it takes effort to find the desired results.
6. Get more reviews for your business
Ask your satisfied patients to post Google reviews to share their experiences in your dental clinic. Your review profile will help you gain the trust of new patients. People will check the positive or negative reviews and ratings before booking an appointment with you.
Branding Los Angeles is one of the best dental marketing agencies with a range of solutions. Whether you want to run SEO or social media campaigns, you can hire expert marketers. The branding expert will promote your dental services or products. You will get comprehensive digital marketing solutions from the company.
