By zohaibali Born X Raised, founded by Spanto (Chris Printup) and 2Tone (Alex Erdmann) in 2011, is a streetwear brand that draws heavily from the cultural landscape and social fabric of Los Angeles. The brand is known for its distinctive designs that reflect the unique character of LA, including its diverse communities and urban aesthetics.
### Origins and Influence
Born X Raised emerged as a response to the gentrification and cultural shifts in Los Angeles. Spanto and 2Tone, both native Angelenos, wanted to create a brand that celebrated the authenticity and heritage of their hometown. Their designs often incorporate elements of Chicano culture, punk rock, and the vibrant street life of LA, making the brand a cultural commentary as much as a fashion statement.
### Design Philosophy
The brand’s aesthetic is characterized by bold graphics, vintage-inspired fonts, and a nostalgic nod to the past. Their pieces often feature slogans and imagery that resonate with the local community, creating a sense of identity and belonging. The use of phrases like “On the Turf” and “City of Angels” reflects the brand’s deep connection to its roots.
### Collections and Collaborations
Born X Raised releases its collections in limited drops, creating a sense of exclusivity and anticipation among its followers. The brand has also collaborated with various artists, musicians, and other brands, further cementing its place in the cultural zeitgeist. Notable collaborations include projects with Converse, the Los Angeles Rams, and the LA Kings, showcasing its ability to merge streetwear with mainstream culture.
### Cultural Impact
The brand has garnered a loyal following not just for its clothing but for what it represents. Born X Raised is seen as a voice for the underrepresented communities of LA, highlighting issues such as displacement and social change. Through its work, the brand has been able to bring attention to important cultural narratives, making it a significant player in the streetwear scene.
### Recent Developments
In recent years, Born X Raised has continued to evolve, expanding its reach beyond Los Angeles while maintaining its core values. The brand
Born X Raised, founded by Spanto (Chris Printup) and 2Tone (Alex Erdmann) in 2011, is a streetwear brand that draws heavily from the cultural landscape and social fabric of Los Angeles. The brand is known for its distinctive designs that reflect the unique character of LA, including its diverse communities and urban aesthetics.
Origins and Influence
Born X Raised emerged as a response to the gentrification and cultural shifts in Los Angeles. Spanto and 2Tone, both native Angelenos, wanted to create a brand that celebrated the authenticity and heritage of their hometown. Their designs often incorporate elements of Chicano culture, punk rock, and the vibrant street life of LA, making the brand a cultural commentary as much as a fashion
he brand has garnered a loyal following not just for its clothing but for what it represents. Born X Raised is seen as a voice for the underrepresented communities of LA, highlighting issues such as displacement and social change. Through its work, the brand has been able to bring attention to important cultural narratives, making it a significant player in the streetwear scene.
Recent Developments
In recent years, Born X Raised has continued to evolve, expanding its reach beyond Los Angeles while maintaining its core values. The brand
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he brand has garnered a loyal following not just for its clothing but for what it represents. Born X Raised is seen as a voice for the underrepresented communities of LA, highlighting issues such as displacement and social change. Through its work, the brand has been able to bring attention to important cultural narratives, making it a significant player in the streetwear scene.
Recent Developments
In recent years, Born X Raised has continued to evolve, expanding its reach beyond Los Angeles while maintaining its core values. The brand
4o
founded by Spanto (Chris Printup) and 2Tone (Alex Erdmann) in 2011, is a streetwear brand that draws heavily from the cultural landscape and social fabric of Los Angeles. The brand is known for its distinctive designs that reflect the unique character of LA, including its diverse communities and urban aesthetics.
### Origins and Influence
Born X Raised emerged as a response to the gentrification and cultural shifts in Los Angeles. Spanto and 2Tone, both native Angelenos, wanted to create a brand that celebrated the authenticity and heritage of their hometown. Their designs often incorporate elements of Chicano culture, punk rock, and the vibrant street life of LA, making the brand a cultural commentary as much as a fashion statement.
### Design Philosophy
The brand’s aesthetic is characterized by bold graphics, vintage-inspired fonts, and a nostalgic nod to the past. Their pieces often feature slogans and imagery that resonate with the local community, creating a sense of identity and belonging. The use of phrases like “On the Turf” and “City of Angels” reflects the brand’s deep connection to its roots.
### Collections and Collaborations
Born X Raised releases its collections in limited drops, creating a sense of exclusivity and anticipation among its followers. The brand has also collaborated with various artists, musicians, and other brands, further cementing its place in the cultural zeitgeist. Notable collaborations include projects with Converse, the Los Angeles Rams, and the LA Kings, showcasing its ability to merge streetwear with mainstream culture.
### Cultural Impact
The brand has garnered a loyal following not just for its clothing but for what it represents. Born X Raised is seen as a voice for the underrepresented communities of LA, highlighting issues such as displacement and social change. Through its work, the brand has been able to bring attention to important cultural narratives, making it a significant player in the streetwear scene.
### Recent Developments
In recent years, Born X Raised has continued to evolve, expanding its reach beyond Los Angeles while maintaining its core values. The brand
he brand has garnered a loyal following not just for its clothing but for what it represents. Born X Raised is seen as a voice for the underrepresented communities of LA, highlighting issues such as displacement and social change. Through its work, the brand has been able to bring attention to important cultural narratives, making it a significant player in the streetwear scene.
Recent Developments
In recent years, Born X Raised has continued to evolve, expanding its reach beyond Los Angeles while maintaining its core values. The brand
4o
