The best and most straightforward wins in SEO are often neglected when people compare it with other marketing tactics. A business usually spends countless hours checking and auditing its official website. They try to check every possible angle. After the process, they sit with a fine comb to explore the findings and create solid strategies. Having such processes is okay but easy-to-attain ways for optimization are usually in front of our eyes, most of the time. You just need to make some simple and quick adjustments to drive outstanding results. According to Swetha of Riverhood (a prominent digital marketing firm), these quick adjustments are called ‘low-hanging fruits’ or ‘quick wins’ in SEO. This is because they are quite easy to pull off.
In case you are wondering what those quick wins, just go through this post for detailed information.
What does it mean by quick wins or low-hanging fruits?
This is nothing but the changes that you can make or implement easily. These are done to make the website’s visibility better and enhance traffic. Some of these ‘quick win’ tactics include the following:
- Increase the keywords that you are already ranking for.
- Improve the current ranking position.
- Make the rate of click-through better on your current rankings.
What are the quick and easy ways to implement for quick wins?
As per Swetha, Riverhood founder and CEO (a topnotch digital marketing firm), below are the ways that you can implement for quick wins in SEO:
- Revisiting rankings
This is the very first recommendation in SEO when it comes to grabbing the fruits that are low-hanging. You can jump-start by using any search engine explorer tool. It could be Google Search Console, Moz, SEMRush, etc. You can revisit the content by using one of these tools. Based on your specific optimization needs, you can optimize a page, category, or even the entire site. In addition to these, try to put your keywords in the top three positions of search engine rankings to make visibility better. When your business occupies the top positions, people are more likely to trust you more.
- Make the content better
Many times you even rank for content that is not optimized. If this is a scenario with you, then you are definitely in plus. To make a universe difference, you will not require putting everything in it. Instead, just add some relevant content along with a few targeted keywords to it. This will not only make your website’s ranking better but also help you stand on the top of the whole game – Swetha, Riverhood – a top digital marketing agency. However, you are advised not to add content or keywords forcefully. Adding them is not all about shoehorning. Rather, you should try to insert them naturally. Lastly, adding content is not enough. You must recheck the content and update it as per the ongoing trend.
- Work on internal links
In the milieus of SEO, internal links play a huge role. Here, they are excessively important from the viewpoints of search engines and users. Speaking about the technical aspects, making internal links better will help search engines such as Google to know your pages well. Furthermore, they will also locate the association between different pages. While checking for internal linking, you should focus on the number, quality, and ranking of the pages that are linked. You should also test the quality of anchor text at this time. Once you are done, you can start with page optimization.
- Increase the ‘click-through’ rates
Are you already ranking on search engines but not happy with the SERPs (search engine result pages) visibility? If yes, then you are advised to work on making the snippets better. This is an essential step to make the click-through rates of CTRs better. Do you know how to do it? You can use the Google Search Console and highlight the rankings where clicks are not generating any revenue.
- Page speed plays a pivotal role
In SEO, page loading speed is one of the key elements, particularly when you want to make your rankings better. No one likes to visit a website that takes way too long just to open a page. According to leading search engine Google, “the probability of bounce increases 32% as page load time goes from 1 second to 3 seconds”. You should understand that visitors are quite impatient. And, they will immediately close your website page if it is taking more time to load – Swetha Riverhood. In this case, the bounce rate will skyrocket. To keep it minimal, you should cut down on the larger videos, images, etc. on your website. Additionally, you should optimize the web hosting and reduce the number of plugins on your site.
Final thoughts
All these will help you grab those low-hanging fruits in search engine optimization. In case you are still not convinced, you should talk to Swetha, Riverhood – the founder of the well-known digital marketing firm in the country. She will better explain to you the idea of quick wins as well as the ways to obtain the same. So, do not waste your time. Just get in touch with this agency for better outcomes.
