In the article I will guide you in creating an SEO strategy. Digital Marketing Agency is a good ally for the visibility of your digital project. There are many ways in the SEO consultancy phase to create a search engine optimization strategy , as many as the sectors, the country and the business of reference.
There is no single strategy, there are “best practices” that allow you to achieve positioning, visibility and profiled traffic objectives. Each SEO strategy before being formulated is preceded by an SEO analysis that reviews all the elements of the web project: from the technical to the strategic part.
SEO Strategy Definition
A SEO strategy is a set of search engine optimization techniques that aims to achieve the traffic and positioning objectives agreed with the client. Through these techniques, the aim is to improve the visibility of the website, positioning it in the top positions of the search engine rankings.
SEO strategies: the types
As I have already written, SEO strategies are very complex and very different. A good analysis and a great ability to observe the functioning of the Knowledge Graph and the functioning of the reference serp is a good start. On page seo, off page seo and technical seo are a large part of an SEO strategy.
On-page SEO strategy concerns the optimization of all elements of a web page (content, technical structure, metadata optimization, mobile responsiveness).
Off-page SEO refers to strategies outside of your site that are used to increase popularity and authority.
An SEO consultant plans strategies to increase profiled traffic and the online positioning of the website and combines on-page, off-page and technical SEO with good observation skills to reach positioning objectives.
Three major aspects make up an SEO strategy:
- on-page SEO
- Off-page SEO
- technical SEO
SEO is divided into:
- Local SEO
- SEO for images
- voice search SEO
- YouTube SEO
- International SEO
- SEO for e-commerce
The online positioning strategies listed are more specific positioning strategies. Search engine optimization techniques vary based on the project, industry, competition, and goals.
SEO Positioning:
The first stages of an SEO strategy include:
- SEO Audit
- analysis of the reference context
- Competitor Analysis
- buyer persona study
- business goal planning
In this phase, the nature of the digital project is outlined along with the vision, mission and objectives. After defining the key points of the project, the phase of keyword research begins, the creation of the site tree, the SEO course in Lahore, and the programming of a content strategy plan.
If the site is online, these elements are analyzed:
- site structure
- Technical Problems
- On-page SEO activities
- content hierarchy
- Check the link profile
- study of the quality of intercepted traffic.
By analyzing and implementing what emerged in the initial study phase, the hierarchy of positioning and online visibility objectives is established.
