Why Content Optimization is Essential for SEO?

Content optimization is Essential:

If the proposal in the budget is to produce text after text without measuring the performance and ranking of each one and applying improvements so that the text rises in the search results, then this work plan is flawed.

In this sense, the supplier needs to anticipate that it will:

• Measure traffic and leads for each published content;
• Monitor the position of this material on Google;
• Compare content details with others vying for position in search results;
• Identify points for improvement (reduce url, improve titles, extend content, add videos and images, etc.).
• Only in this way does SEO work guarantee more positions in the search and more organic visits.

Look for these points in the positioning proposal on Google. How the content will be produced, and most importantly, optimized.

 Acquisition and management of backlinks

This is the SEO routine that still generates a bit of discussion.

By backlinks, we are talking about external links pointing to your website.

They are, essentially, “votes of confidence” offered by other companies or blogs for your page.

These external links are extremely relevant ranking factors, as they indicate to Google that the site has a reputation, and consequently, deserves more positions in the search.

So, the more backlinks the better, right?

However, gaining these votes of trust is not easy, and many SEO experts argue that this should be done in a “natural” way.

In practice, people must find your content and it must be so good that they will backlink to it.

However, as you can imagine, this process is very slow, and so it is worth considering more active work to gain these indications.

We are talking about:

Identify channels (websites, blogs, portals) that are related to your segment, and may have links to your website;
plan how to approach these channels to start a relationship (send email, call, etc.);
offer some form of value delivery that generates links (a guest post, adding content, placing a link in an existing mention);
maintain the relationship with the channel to try to secure links;
monitor the evolution and acquisition of links.

In the end, it is quite artisanal work, but it cannot be discarded, given its relevance to the results.

In terms of delivery, it is not feasible to expect frequent results in terms of link acquisition.

There may be months where 50 links will be acquired and periods where none will be earned. Likewise, 1 earned link can be worth 100 others, given its relevance and reputation.

Here, what must be guaranteed is constant execution, so that results come sooner or later. Click Here for SEO Services in Calgary

Look for this in the SEO budget. Check with the supplier how they will work and maintain the backlink management routine.

Monitoring and reporting routine

When we talk about SEO, we are talking about the long term.

And an analogy we usually make is with a financial application. And the common aspects are:

• You need to have patience;
• There is no point in looking at the daily fluctuation;
• It is important to set a goal;
• You must know which numbers to track;
• There must be a monitoring period.

This all works the same in terms of organic results:

But what certainly won’t work is if your SEO company leaves the money running without monitoring the results or the SEO company or professional doesn’t offer an accountability routine.

This is not uncommon, and can cause serious problems:

• Your SEO company is not that interested. And as a result, they don’t get involved, don’t see the value and end up just waiting for the contract to end before canceling the work.
• The SEO company ends up not maintaining daily execution, and the incremental result of organic search never happens.

To avoid these scenarios, it is important to align during the proposal:

What is the monitoring routine?
What reports will be delivered? How often?
What will the reports contain?

The ideal is for there to be a monthly alignment, and for it to explain the strategic and tactical evolution of the project. Addressing the indicators we mentioned in the first topic.

It is important that the monthly report also offers a contextual analysis, going beyond the numbers.

Here the supplier must offer conclusions and ideas to optimize the work in the months ahead.

Deadlines:

In a project where long-term focus is crucial, as is the case with SEO, deadlines can end up taking a backseat.

The problem is that, no matter how much the Calgary SEO company initially commits to being patient, this does not prevent anxiety from existing.

In other words, no company is going to put its money into work and stay for months on end without wanting to know what’s going on.

And, as we have already discussed, organic search work usually goes through key moments at the beginning:

• Briefing;
• Planning;
• Activation;
• Execution.

During execution, activities also occur that need to be ensured:

• Corrections to the website;
• Website optimizations;
• New content guidelines;
• New content;
• Content optimization;
• Backlink management routines.

From these points, the budget needs to explain what the deadlines will be, recurring or not, for each activity:

• What are the dates for the initial processes? Briefing, planning, activation?
• What is the frequency of optimizations and corrections on the website? What are the deliverables?
• When will content be delivered for validation?
• What is the routine for acquiring and managing backlinks?
• Once these deadlines and routines are clarified, the SEO budget becomes clearer and the hiring decision becomes easier to make.