Getting customers to buy your products or services these days takes more than just advertising. There is a lot of background work that needs to be done. Because you can’t afford to waste any time, you need to focus on strategies that work. One such strategy is SEO digital marketing strategy.
Statistics of search engine users show that about 75% of them don’t look for their search queries beyond the first search results page. This means that if your website cannot rank at the top of the search results, you will lose in terms of traffic, revenue and leads.
There are several SEO digital marketing strategies to achieve increased sales. However, the ones we will be discovering soon are the most effective.
Let’s get started.
What is an SEO digital marketing strategy?
An SEO digital marketing strategy is the process involved in the planning and execution of optimizing your website to rank on search engines. It is basically the organization of your website’s content to increase the probability of gaining more visibility and organic traffic from search engines.
Top SEO digital marketing strategies for higher sales
Stepping into the business world as an entrepreneur sometimes comes with low sales. But that is nothing to be worried about because even long-standing businesses experience low sales.
So, what is the solution?
If you are a new entrepreneur or your long-standing business is experiencing low sales, here are some SEO digital marketing strategies you might want to consider.
Use long-tail but relevant keywords
Using long-tail keywords is the first step to having an exceptional SEO marketing strategy. The focus of your keywords should be on elements of your web page like page titles, meta descriptions and tags.
For your online content marketing, your focus should be on long-tail relevant keywords that are related to your industry. Long-tail keywords contain three or more words. An example of a long-tail keyword is, “running shoes for men”. They help your website rank better and connect you with users that are most likely to become customers.
Create exceptional content
Having keywords is good but weaving those keywords into relevant content keeps your leads. Content helps your website rank and helps users learn more about your brand.
The content you create must be related to your industry. Make sure to include keywords into your content to make it easier to find.
Content marketing gives your site authority at the same time increasing your website traffic and sales.
Craft compelling product description
Product description is a type of marketing content used to describe your products and its benefits. Essentially, they are compelling pieces of content used to persuade your audience.
When writing product descriptions for your website, ensure that each product description is unique. Having the same product descriptions might count as having duplicated content on your website which is frowned upon by search engines.
Also, product descriptions provide an in-depth knowledge of your products to your target audience. This allows them to trust your products and make informed purchases.
Optimize your website for voice search
As a new innovation, voice search is one of the ways to drive significant traffic to your website. This is because of the increasing number of users that use voice search to search for information.
If you are looking for increased traffic and sales, you must optimize your website for voice search.
How do you do this?
First of all, you must have an understanding of how voice search is done. This means knowing how to use phrases on your website that a user would use for voice search.
Also, when optimizing your website for voice search, you must include slangs and other colloquials people are most likely to use during voice search.
Optimize your product images
If you are selling a product, you must include pictures of that product so that the customers can see before making a purchase. These images must capture every angle of the product to ensure that the audience can visualize using that product.
To optimize your photos, you must make sure that they are clear, high resolution images so that the customer can clearly see the product they want to purchase.
Also, optimize your product images by adding alt texts to your images. The essence of alt text is to allow search engines interpret your images and index them. You can also add relevant keywords to your images for SEO purposes.
Make your website mobile-friendly
We live in an era where everyone has mobile phones. As such, having a website that is not mobile-friendly is a huge content marketing mistake.
An effective SEO content marketing strategy is optimizing your website for mobile phones. Here are a few things you must work on when making your website mobile-friendly.
- Site loading speed
- Text readability and adaptability
- Position and sizes of buttons
- Link clickability
- Website navigation and so on.
Conclusion
Starting out in the business world is not an easy feat. You have to compete with big businesses and household names for customers. But knowing exactly how to win customers is what sets your brand aside from others.
These SEO digital marketing strategies give you a level ground to compete with the big names in your industry and win customers.
